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Principal Product Designer
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At a glance
- Employment type
- Contract
- Workplace
- Remote
- Category
- Front-end development
What you'll be doing
Principal Product Designer (contract, remote in Ireland) for a new centralized design function at a global software engineering company. Senior IC role defining quality standards, leading by influence, advancing AI-enabled design, and developing team capability through feedback and critique.
- Define and own the quality standard across all team engagements
- Review work and ensure every output meets the team's standards
- Act as senior design authority on direction, framing, and quality
- Build design credibility in resistant product and engineering teams
- Work upstream with strategic design leads on problem framing and vision
- Model and advance AI-enabled design practice
- Develop designers through direct, rigorous feedback and critique
Key requirements
Must-have
- 10+ years in product or UX/UI design
- Portfolio demonstrating excellence across complex, multi-product environments
- Track record of raising the design bar in organizations
- Genuine design authority and strong opinions about quality
- Ability to lead through influence without authority
- Fluency across the full design spectrum
- Active, confident leadership of AI in design practice
- Fluency in Figma
Experience: 10+ years
Role signals
- Technical focus
- design
- Leadership
- Mentoring
- Hands-on vs management
- Hands-on
Similar jobs
Full job description
Principal Product Designer
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Ireland -Remote
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Contract
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Day Rate
My client is building a new Centralized Product Design function as part of a global software engineering company — a small, senior team that goes where design is needed most and proves what great design partnership looks like. This is one of its core founding design roles.
The role
As Principal Product Designer, you’ll be a senior individual contributor who leads through the standard you set, the judgement you exercise and the influence you carry.
You'll define what great design looks like for the team and hold that standard across every engagement, every crit and every deliverable. You'll be the most trusted design voice in the room on the work itself, and the person who challenges us to do better when the bar isn't being met — regardless of who's in the room or what the pressure is.
You'll also be the person who makes this team's designers measurably better. Not through management, but through the rigor of your feedback, the clarity of your standards and the way you model what senior design thinking looks like in practice. In a team that exists partly to shift how design is perceived, you are the living proof of that case.
You'll use AI not as a workflow enhancement but as a lens through which you're actively rethinking what design practice looks like — and pulling the team forward with you.
What you’ll do
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Define and own the quality standard across all team engagements — establishing what great looks like, reviewing work against it, and making sure every output reflects the level this team was built to deliver
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Be the senior design authority on the work itself — making the smartest calls on direction, framing and quality, and holding that position under pressure from stakeholders, timelines and competing priorities
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Build design credibility in rooms where it doesn't yet exist — walking into resistant product and engineering teams and changing the dynamic through the quality of your thinking and the confidence of your presence
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Work upstream alongside strategic design leads — contributing to problem framing, vision work and organizational design challenges that sit well above the level of individual product delivery
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Model and advance AI-enabled design practice — not just using tools, but actively exploring what AI changes about how this team thinks, decides and delivers, and bringing the rest of the team with you
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Develop the designers around you through direct, rigorous feedback, pairing and critique — you raise the standard of every person you work alongside, and you do it in a way that builds capability rather than dependency
What you bring to the team
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10+ years in product or UX/UI design with a portfolio that demonstrates sustained excellence across complex, multi-product environments and a clear point of view on what great looks like
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A track record of raising the design bar in organizations where design influence had to be earned — you've been in rooms where design wasn't trusted and you changed that through craft, confidence and consistency
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Genuine design authority — you have strong opinions about quality, you can articulate them to any audience, and you don't let the standard slide under pressure from timelines or stakeholders
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Proven ability to lead through influence without authority — you've shaped the direction of complex initiatives, developed senior designers around you, and driven cultural change in a design function
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Deep fluency across the full design spectrum — from upstream strategic framing to detailed UI craft — and the judgement to know which the moment calls for
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Active, confident leadership of AI in design practice — you're not experimenting with AI, you're integrating it, and you have a clear point of view on what it changes and what it doesn't
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Fluency in Figma and strong design system literacy
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#CplTechnology22
Interview prep pack
Grounded in this listing. Use it to prepare examples before you apply.
Your interview focus
Based on this listing, the Principal Product Designer role is a senior, hands-on position focused on setting and upholding design standards, leading through influence, and advancing AI-enabled design practices within a new centralized design function.
- Design authority and standards·Medium
- Influence and leadership·Medium
- AI in design·High
- Mentoring·High
Only have 30 minutes?
Follow a focused preparation plan based on this job.
Start 30-minute prep
Your 30-minute plan
Review and Curate Portfolio
0–10 minSelect 2-3 relevant projects that showcase your ability to set standards, influence outcomes, and integrate AI in design. Prepare concise narratives for each.
Reflect on Leadership Without Authority
10–15 minList and outline examples where you led teams or initiatives through influence, focusing on environments where design credibility was low.
Prepare AI Integration Stories
15–20 minDocument specific ways you have used AI to rethink design practice, including challenges, solutions, and team impact.
Mentoring and Feedback Examples
20–25 minRecall and structure stories about how you have developed other designers, emphasizing your approach to critique and capability-building.
Research the Organization and Team
25–30 minReview any available information about the company’s design maturity, product suite, and current design initiatives to tailor your questions and examples.
Talking points
, 6 itemsEstablishing and Upholding Design Standards
Be ready to discuss how you have defined, communicated, and enforced high design standards across teams, especially in challenging or ambiguous environments.
Leading Through Influence
Prepare examples where you shaped outcomes and culture without formal authority, particularly in organizations where design credibility had to be earned.
AI Integration in Design Practice
Demonstrate your experience not just using AI tools, but actively rethinking and evolving design processes and outcomes through AI.
Mentoring and Developing Senior Designers
Show how you have provided rigorous feedback, elevated peers, and built capability in other designers through critique and collaboration.
Strategic and Tactical Design Fluency
Be prepared to illustrate your ability to operate across the design spectrum, from high-level vision and problem framing to detailed UI execution.
Building Design Credibility with Stakeholders
Share stories where you changed perceptions of design in resistant teams or organizations through the quality and impact of your work.
What to research
, 4 itemsPortfolio Review
Select and prepare to discuss 2-3 portfolio pieces that demonstrate excellence in complex, multi-product environments and your ability to raise design standards.
AI in Design
Gather concrete examples of how you have integrated AI into your design practice and the impact it had on your team or outcomes.
Influence Without Authority
Reflect on situations where you led or changed outcomes without formal authority, especially in organizations where design was not initially trusted.
Mentoring and Feedback
Prepare stories that showcase your approach to developing other designers through feedback, critique, and pairing.
Questions to ask
, 6 itemsHow does the centralized product design function interact with other teams across the organization?
Why ask this? To understand the scope of influence and collaboration expected in the role.
What are the current challenges in establishing design credibility within the company?
Why ask this? To gauge the level of resistance or opportunity for impact.
How is AI currently being used or explored within the design team?
Why ask this? To clarify expectations and opportunities for AI leadership.
What does success look like for this role in the first 6-12 months?
Why ask this? To align your approach with the team's immediate goals and priorities.
How is feedback and critique structured within the team?
Why ask this? To understand the culture of growth and development among designers.
What are the biggest opportunities for raising the design bar in the current product suite?
Why ask this? To identify where your impact could be most significant.
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